A new advertising campaign by PETA is targeting one of America's favorite holidays: Thanksgiving.
The ad, which will be featured in a group of bus shelters throughout Providence, shows adults a smiling mother carving a turkey but children under 4 feet 3 inches will see two kids splattered with blood as their mother cuts into a live turkey,
The ad reads "Traditional Thanksgiving Dinner—From Your Family Butcher."
"Kids love animals, and if they thought about how turkeys feel pain and fear, just as dogs and cats do, they'd trade in their drumsticks for a savory slice of vegan roast in a heartbeat," says PETA Campaign Manager Katie Arth. "This Thanksgiving, families can give animals something to be thankful for, too, by sticking to humane, delicious vegan meals."