Sour lemons: Del's upset with Virginia company over logo - ABC6 - Providence, RI and New Bedford, MA News, Weather

Sour lemons: Del's upset with Virginia company over logo

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Dee DeQuattro

It's a classic case of sour lemons.

Del's Lemonade is Cranston is upset after they say Deb's Lemonade based out of Roanoke Virginia has ripped off their trademark lemon logo.

In May Del's Lemonade had their lawyer Jeffrey Techentin of Adler, Pollock & Sheehan send a letter to Deb's Lemonade citing a trademark infringement. The Deb's logo is remarkably similar to the Del's lemon but it features a different type-face.

Over the weekend Joyce Castelli an owner of Deb's Lemonade took the train to Rhode Island to meet with Techentin.

"We are hoping to solve this amicably," said Castelli, who says Deb's did not take the Del's logo. "A lemon is a lemon," she noted. "I'm selling lemonade it is yellow."

Techentin agreed that he foresees an amicable solution to the issue.

Deb's Lemonade was started by Joyce's husband Rudolph Castelli and her daughter Deb in 1977. The operation includes a headquarters in Roanoke and two "cargo vans."

Joyce and Rudolph helped Deb launch the company after high school. "College isn't for everyone," said Joyce, "so we used her college tuition money to launched the company."

Rudolph, who has passed away, was a Cranston native who left RI in 1951. Occasionally the family came back to the Ocean State to visit but Joyce says they never saw Del's Lemonade.

Del's Lemonade trademarked their signature lemon logo in 1986 but Techentin says the logo dates back to 1958. Del's Lemonade officially opened shop in Rhode Island in the 1948.

 (C) WLNE-TV 2013

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