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SOURCE Networked Insights
Seasoned Market Research Professional Brings Track Record of Innovation to Networked Insights
NEW YORK, Feb. 20, 2013 /PRNewswire/ --
The Key Facts:
Howard Ballon, Head of Media and Entertainment at Networked Insights
"Networked Insights is quickly becoming a leader in the area of real-time analytics using data from across the social web. Leading advertisers, broadcast executives and marketing professionals turn to Networked Insights because of the company's advanced marketing decisions platform. I look forward to merging traditional market research techniques with the power of real-time consumer data and insights."
Dan Neely, CEO, Networked Insights
"Adding a multi-talented marketing professional like Howard Ballon to the Networked Insights team allows us to build on our tradition of innovation and accelerate growth in an industry where we've seen significant client engagement. Real-time data and marketing analytics are changing how businesses operate and we're thrilled to have Howard advise entertainment companies on how to succeed by using our marketing decisions platform."
About Networked Insights
Networked Insights is transforming the way companies make marketing investments by informing decisions with real-time consumer data. Our enterprise-class analytics solutions uncover audience interests that brands use to ensure they connect with their target customers. The result is improved marketing performance, while discovering the minimal effective marketing spend.
Over the past six years, Networked Insights has provided solutions to enterprise clients such as GE, MillerCoors, P&G, Samsung, Revlon, and Viacom.
Networked Insights has a history of innovation and industry recognition. In 2012, Fast Company named Networked Insights one of world's 50 "Most Innovative Companies" and Forrester Research described the company as "unrivalled in socially informed media planning and buying."
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